Nathan Price was born in Tulsa on February 4, 1981, and grew up in a tennis household.  He had a racket in his hands early on, hitting his first tennis balls at 18 months and playing his first tournament at age seven.  He grew up to experience success in many areas of tennis.

     In junior tennis, Nathan was ranked #1 in Oklahoma, #1 in the Missouri Valley section, and the top 50 nationally in USTA Boys 18ís in 1998. Nathan also won the Oklahoma High School 5A State Championships at #1 singles and was inducted into the Union High School Athletic Hall of Fame.

     Nathan played #1 singles and #1 doubles for the University of Arkansas and led the team to the NCAA Sweet 16 in 2004.  There, in his hometown, he concluded his collegiate career by earning spots in the NCAA Singles, Doubles, and Team National Championships where he defeated USC's #1 player.  Nathan was only the 5th player in Arkansas history to record 30 singles wins in a single season and was ranked #35 in NCAA Division I singles in 2004.  He was recognized as the top academic male athlete at the University of Arkansas, won the Intercollegiate Tennis Association award for outstanding senior player, and was All SEC.  He graduated with a degree in Marketing.

     Nathan then played full-time on the ATP Tour for two years, collecting wins over 2015 Wimbledon doubles champion and ATP #2 Horia Tecau, along with ATP Top 100 players Benjamin Becker, Mark Merklein, and Jeff Morrison.  He earned ATP world rankings from 2000 through 2006.

     After earning his MBA at Oklahoma State in 2007, Nathan began his career in the tennis industry.  Nathan was the Global Product Manager for Strings, Balls, and Accessories at Prince Sports before moving to Wilson Sporting Goods where he is currently the Global Product Manager for Performance Rackets.  He manages the largest category for the #1 brand in tennis and has worked very closely with Roger Federer and Serena Williams to design, develop, market, and launch their latest Autograph rackets.  Nathan co-stars with Roger Federer in Wilson's new Pro Staff racket TV and online commercials.  He has also enjoyed hitting on court with Federer, Raonic, Nishikori, Del Potro, Halep, Dimitrov, Lopez, and Keys.

     Nathan is the son of Cliff and Sherry Price, owners of Totally Tennis, one of the top tennis specialty stores in the U.S. since 1975, and is the brother of McKenzie who played high school tennis.  Nathan and his wife, Julia Davidson, live in San Francisco.  Nathan and Cliff have earned 3 USTA gold balls for Father and Son national titles and 2 USTA silver balls as national finalists.  They were ranked #1 in the nation in USTA Senior Father and Son doubles in 2012.  Nathan was selected to serve on the USTA national Pro Circuit committee in 2013-14 and continues to enjoy the wonderful sport of tennis.